The Serta’s Counting Sheep Advertisement

The Serta’s Counting Sheep advertisement is a very funny advertisement. In the ad, the manager of the counting sheep informs the sheep of Serta’s mattresses’ ability to make people fall asleep fast. This brings up a problem because counting sheep make people fall asleep slower. The manager then tells the sheep the solution to this problem is for them to be “new, now happening.” After receiving this advise the sheep choose to rap their clients to sleep in order to be new, now and happening. The audiences of this ad are people who need mattresses or people who are thinking of buying a new mattress to help them fall asleep faster. Serta’s trying to sell their mattresses as being the so comfortable, using it is the fastest way to fall asleep. This ad successfully used their well known mascots, the counting sheep, and comedy to sell their product.

The Garnier Fructis Ad

The Garnier Fructis ad is a classic shampoo ad. In the commercial, a woman with broken dull hair can’t have fun at a party. After washing her hair with Garnier Fructis shampoo, her hair becomes shiny and healthy. She not only has beautiful hair, but she is now able to have fun, play with a couple of guys and obtain some lip lock action from one of them. The Garnier Fructis ad shows that supposedly, if a girl wants a life of fun and boys, washing her hair with Garnier Fructis shampoo is all she needs to do. It gives the idea that a girl needs long luscious hair to have a guy or a boyfriend. This ad does a good job of attacking one’s desires. Girls do want to have a life of fun and to be able to attain a boyfriend; this is the life many girls wish to have. Obviously Garnier Fructis shampoo cannot give anyone this, but again, it does do a good job at calling at these desires.

A Burger King Advertisement-Waking Up with The King

Using Race in Advertising

I think using race in advertisements is a smart advertising tactic. People tend to associate themselves with people similar to them be it by race, age, or sex. I do think that it is not morally right sometimes but it is used for the right reason of selling a product or service and making money. Even though a certain race might be portrayed wrongfully, as long as the advertisement is used to sell something rather than an idea, I think it is fine. There is nothing wrong with trying to make money. When people relate to a product it makes them feel at home or think about memories that are similar to the Advertisement. Personally if a product shows some West Indian culture, it makes me think of fun times in Trinidad with my cousins or even going to Barbados for a vacation. It makes me think of the relaxation of a vaction or the joy of sharing time with family. Most people will think that I’m crazy for associating with a product like that but persuade enough crazy people and the product will be a success.

Serta's Counting Sheep Advertisement

Is Patriotism Effective in Political Advertisements

I think patriotism is very effective in political advertisements. I think people naturally have pride in their country and would be proud of a politician who has that same patriotism. Using myself as an example, I am very patriotic and would vote for a politician who is also patriotic over a politician who isn't. People who are patriotic would be able to relate to their politician who is also patriotic and probably have the feeling that they have the same idea of pride for their country so they will probably have the same views as them. I think patriotism has an even more important affect in political advertisements in today's world. We are active in war in two countries and the credibility and perception of the country have changed dramatically in the recent years. People want to have a politician who has same feeling for the country through the good and the bad. I believe patriotism will always be an effective tactic in political advertisements and more so in today's politics.

Aflac's Advertisement with the Aflac Duck

In this advertisment, Aflac uses their Aflac Duck to inform its audience on the policies of it company. Aflac is a supplemental heath and life insurance. The company introduced the duck in 1999, and since then the duck has gained in popularity. The audience of this advertisement are working people without supplemental health insurance. In the advertisement, two working women speak about what happened to a fellow co-worker after she got hurt. The women speak about the disadvantages of not having supplemental health insurance and the advantages of having Aflac Insurance. Like many other Aflac commercials, in this commercial the Aflac Duck repeatedly says the companies name, Aflac, when people ask who gives supplemental health insurance with the particular policies of the company. The advertisement takes place in an airport and an airplane because the working people in the the ad are flight attendants. Flight attendants are average working people and are used to represent the average worker who can get hurt and might need supplemental life insurance. The text at the end of the commercial is very simple which is used to just inform the audience about the company. The Aflac Duck is used for comic relief in the commercial which makes people think of the funny duck when thinking about the insurance company, which then causes people to have a happy memory in association with the insurance company. Using the Aflac duck was a strategic approach to advertising using comedy to sell. The company also has the advantages of having an advertising character or mascot which provides loyalty from the audience to the character or the company. The Aflac Duck has risen in popularity since its introduction in 1999 and whenever people see a white duck, people tend to think of the Aflac Duck and the struggle it has to inform people on the insurance company.