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Kellogg's Frosted Flakes Advertisement with Tony the Tiger

Kellogg's used Tony the Tiger to influence the children of its audience. Tony the Tiger is a strong, smart and athletic figure. He also loves Frosted Flakes, causing children to think that if they ate Frosted Flakes like big and strong Tony the Tiger, they will become big and strong. He is also just a loveable character that is always trying to help a child with his' or hers' problem. In the advertisement below, Tony the Tiger is helping a teenage boy overcome an opponent he usually isn’t able to win. With Tony the Tiger’s help, the teenage boy soars to victory. People can grow attach to characters especially a character as fun as Tony the Tiger. People can often relate this character to happy memories such as having fun at the breakfast table, or just the joys of being a kid. When I was a kid, Frosted Flakes was my favorite cereal. As I got older, its taste started becoming too sweet for me. However sometimes I feel like just eating a bowl of Frosted Flakes and remembering the games I used to play during the summer when I was younger and my friends coming over to eat cereal for a break of playing. It just reminds me of the good old days before responsibility and homework. Deciding to advertise using a character is a smart approach to relating to the audience and gaining loyalty from them.

Is Fear a Legitimate Tactic

I think fair is a legitimate tactic in advertising as long as it is true. Its use in political ads has more of an effect on its viewers because it is real. It evokes fear about a real person who represents some area in which you live and has the ability to stay there for a certain amount of years. It is frightening to think that making the wrong decision in a presidential election can affect you for four whole years. I think living in our era, post 9/11, and now dealing with the horrors of an economic crisis, politicians play on fear will increase.

Summary of "The Early Word: The Cost of Going Negative"

Personally, I think negative advertisements has its good and its bad in today’s politics. I think politicians should use advertisements to show their views and if necessary, the way in which their views contrast with their opponents. I think negative advertisement should inform voters on politicians’ political history, not their personal life. If an advertisement shows me a politician’s opponent’s views on the economy and healthcare and if they have loyalties to corporation or another politician, is fine. With that said, I believe advertising about one’s personal life should not be allowed, period. I have no interest in knowing their religious background, or family’s ethnicity, or if their hobbies include hunting. Advertising should be used to inform and of course persuade voters, but their must be a line drawn by respect, in which politicians don’t attack their opponents' personal lives.

Geico's Gecko Advertisement

This Geico advertisement uses its famous “Geico Gecko” to attract its audience’s attention. Using a friendly and funny mascot like the gecko, Geico is able to inform its audience on the companies services without boring them with same typical ad where some old guy is trying to persuade its audience to purchase their services. Geico’s cute mascot not only helps get its point across and is an attention grabber, but he gives the audience someone they can trust, a sense of loyalty. After watching commercial after commercial, the audience then becomes close to character, able to relate it. Personally, I think is know the Geico gecko. It might be odd, but I think I can have a conversation with him. Geico’s gecko imprints an idea in people’s memory. When I see a gecko on Animal Planet, I think about Geico’s gecko. When I see an ad with Geico’s gecko on the busor on the train, I think of the gecko making smart remarks and making me laugh. It causes me to remember a happy memory.

Tony the Tiger of Kellogg's Frosted Flakes

Geico's Gecko