Geico's Gecko Advertisement

This Geico advertisement uses its famous “Geico Gecko” to attract its audience’s attention. Using a friendly and funny mascot like the gecko, Geico is able to inform its audience on the companies services without boring them with same typical ad where some old guy is trying to persuade its audience to purchase their services. Geico’s cute mascot not only helps get its point across and is an attention grabber, but he gives the audience someone they can trust, a sense of loyalty. After watching commercial after commercial, the audience then becomes close to character, able to relate it. Personally, I think is know the Geico gecko. It might be odd, but I think I can have a conversation with him. Geico’s gecko imprints an idea in people’s memory. When I see a gecko on Animal Planet, I think about Geico’s gecko. When I see an ad with Geico’s gecko on the busor on the train, I think of the gecko making smart remarks and making me laugh. It causes me to remember a happy memory.