Kellogg's Frosted Flakes Advertisement with Tony the Tiger

Kellogg's used Tony the Tiger to influence the children of its audience. Tony the Tiger is a strong, smart and athletic figure. He also loves Frosted Flakes, causing children to think that if they ate Frosted Flakes like big and strong Tony the Tiger, they will become big and strong. He is also just a loveable character that is always trying to help a child with his' or hers' problem. In the advertisement below, Tony the Tiger is helping a teenage boy overcome an opponent he usually isn’t able to win. With Tony the Tiger’s help, the teenage boy soars to victory. People can grow attach to characters especially a character as fun as Tony the Tiger. People can often relate this character to happy memories such as having fun at the breakfast table, or just the joys of being a kid. When I was a kid, Frosted Flakes was my favorite cereal. As I got older, its taste started becoming too sweet for me. However sometimes I feel like just eating a bowl of Frosted Flakes and remembering the games I used to play during the summer when I was younger and my friends coming over to eat cereal for a break of playing. It just reminds me of the good old days before responsibility and homework. Deciding to advertise using a character is a smart approach to relating to the audience and gaining loyalty from them.