Summary of "The Early Word: The Cost of Going Negative"

Personally, I think negative advertisements has its good and its bad in today’s politics. I think politicians should use advertisements to show their views and if necessary, the way in which their views contrast with their opponents. I think negative advertisement should inform voters on politicians’ political history, not their personal life. If an advertisement shows me a politician’s opponent’s views on the economy and healthcare and if they have loyalties to corporation or another politician, is fine. With that said, I believe advertising about one’s personal life should not be allowed, period. I have no interest in knowing their religious background, or family’s ethnicity, or if their hobbies include hunting. Advertising should be used to inform and of course persuade voters, but their must be a line drawn by respect, in which politicians don’t attack their opponents' personal lives.