Sunday, October 26, 2008

Aflac's Duck

4 comments:

Jonathan Eakin said...

This advertisement uses humor (in the form of a cute duck with a repellent Gilbert Gottfried like voice) to attract viewers. Amazingly, it also manages to keep their attention, as supplemental insurance isn't exactly an exciting topic. I think the ad was well thought and out well put together.

StephanieRosero said...

This commercial is very funny. A cute but annoying duck is used to capture and keep the viewers attention. The duck's voice is putting humor to the commercial by saying Aflack. Every time I see that duck I think of the insurance company or if I hear Aflack I picture the duck.

Sara said...

This ad uses a very interesting technique to grabs its viewers. They use a duck that has a very unique yet catchy voice that would make one be attracted to the commercial. It uses repetition by having the duck talk in his humorous voice by saying Aflack. In my opinion, this is a useful technique to allow people know about their company.

NRSeep said...

Its the catchy duck which only says "aflaccccccccc!!!!" that makes you remember an Aflac commercial. No ones remembers the filler in the advertisement. This is an example of how companies use a mascot paired with humor to deliver its message. The characters within the commercial asks questions pertaining to insurance and when someone says "who offers that" or "who does that again" that's when the duck pops up and says "aflacccc!" and that is what catches your attention.