Aflac's Advertisement with the Aflac Duck

In this advertisment, Aflac uses their Aflac Duck to inform its audience on the policies of it company. Aflac is a supplemental heath and life insurance. The company introduced the duck in 1999, and since then the duck has gained in popularity. The audience of this advertisement are working people without supplemental health insurance. In the advertisement, two working women speak about what happened to a fellow co-worker after she got hurt. The women speak about the disadvantages of not having supplemental health insurance and the advantages of having Aflac Insurance. Like many other Aflac commercials, in this commercial the Aflac Duck repeatedly says the companies name, Aflac, when people ask who gives supplemental health insurance with the particular policies of the company. The advertisement takes place in an airport and an airplane because the working people in the the ad are flight attendants. Flight attendants are average working people and are used to represent the average worker who can get hurt and might need supplemental life insurance. The text at the end of the commercial is very simple which is used to just inform the audience about the company. The Aflac Duck is used for comic relief in the commercial which makes people think of the funny duck when thinking about the insurance company, which then causes people to have a happy memory in association with the insurance company. Using the Aflac duck was a strategic approach to advertising using comedy to sell. The company also has the advantages of having an advertising character or mascot which provides loyalty from the audience to the character or the company. The Aflac Duck has risen in popularity since its introduction in 1999 and whenever people see a white duck, people tend to think of the Aflac Duck and the struggle it has to inform people on the insurance company.