Using Race in Advertising

I think using race in advertisements is a smart advertising tactic. People tend to associate themselves with people similar to them be it by race, age, or sex. I do think that it is not morally right sometimes but it is used for the right reason of selling a product or service and making money. Even though a certain race might be portrayed wrongfully, as long as the advertisement is used to sell something rather than an idea, I think it is fine. There is nothing wrong with trying to make money. When people relate to a product it makes them feel at home or think about memories that are similar to the Advertisement. Personally if a product shows some West Indian culture, it makes me think of fun times in Trinidad with my cousins or even going to Barbados for a vacation. It makes me think of the relaxation of a vaction or the joy of sharing time with family. Most people will think that I’m crazy for associating with a product like that but persuade enough crazy people and the product will be a success.