The Serta’s Counting Sheep Advertisement

The Serta’s Counting Sheep advertisement is a very funny advertisement. In the ad, the manager of the counting sheep informs the sheep of Serta’s mattresses’ ability to make people fall asleep fast. This brings up a problem because counting sheep make people fall asleep slower. The manager then tells the sheep the solution to this problem is for them to be “new, now happening.” After receiving this advise the sheep choose to rap their clients to sleep in order to be new, now and happening. The audiences of this ad are people who need mattresses or people who are thinking of buying a new mattress to help them fall asleep faster. Serta’s trying to sell their mattresses as being the so comfortable, using it is the fastest way to fall asleep. This ad successfully used their well known mascots, the counting sheep, and comedy to sell their product.