Waking Up with The King

The Burger King Advertisement, Waking Up with The King, is one of the many Burger Advertisements to feature “The Burger King.” In the commercial, a man wakes up to find The Burger King in his bed. The Burger King then gives him a Croissan’wich which is a breakfast sandwich from Burger King. The audience of the ad are people who want a good breakfast sandwich. The ad uses comedy along with “The Burger King” to sell Croissan’wiches. The Burger King himself is funny because he is a person in The Burger King’s costume and he is always doing the weirdest things such as waiting in someone’s bed to offer him a sandwich. There is also voice over in this ad. The voice over is a man with a deep and appealing voice. The voice over tells the audience what is in a Croissan’wich and also uses repetition. He says ‘egg and meat and cheese and meat and cheese.” The purpose of this voice over is to make the audience’s mouth water draw them to the product. Even at the end of the commercial, there is another comedic aspect when the man in the bed and The Burger King touch hands and quickly pull it away. All together the commercial is effective in trying to sell its audience its product using comedy, The Burger King, and repetition.