The Geico Caveman Advertisement

In this commercial a couple of cavemen pull up in their motorcycles at a bar. It looks like they are feeling good about themselves and have spotted two attractive girls who seem imprested and interested in them. Then they see a billboard which reads, “Saving money on motorcycle insurance, so easy….” After reading the billboard, the biker cavemen lose interest in the girls and the bar. They walk towards their motorcycles and begin to depart leaving the girls confused. This is a commercial for Geico motorcycle insurance. There is very little information of the company in the commercial. The company assumes that the commercial’s audience already knows the story associated with the caveman. The story begins with Geico stating that using Geico's website is so easy a caveman could do it in one of their commercials. This idea offends cavemen and they openly are embarrassed and unhappy by the commercial. After this commercial was shown on TV, an array of commercials began to air relating to the caveman story. Geico’s caveman commercials are very effective in attracting the audience’s attention and keeping it. In order to understand this commercial, one must know the commercials that came before. It gives the audience something to do, a task to complete. It becomes a competition. The audience not only has to spend their time watching this commercial but they should also watch the others.