Explanation of Myths in the Burger King Advertisement

In the Burger King advertisement, there is an underlying myth that meat and burgers are “man food” and tofu and quiche are “chick food.” The commercial also speaks on the myth that men want to be as masculine as possible. From the ad one can assume that only a burger can satisfy a man’s appetite and cravings. It is quite ridiculous to think that only men need meat and women don’t. Actually it is ridiculous to think that women don’t like meat. It is obviously false. What about men who are vegetarians or the hot dog eating record holder held by Takeru Kobayashi, a woman. Somehow there is an idea that man food is different that woman food.